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Information sheet produced: [23/09/2026]
Our approach to meeting the Products & Services Outcome and Price & Value Outcome – Information for distributors of the Product
This summary document is being provided to you to fulfil our responsibilities under PRIN 2A.4.15R and PRIN 2A.3.12 R (2).
It is designed to support you to comply with your responsibilities under PRIN 2A.3.16 R and PRIN 2A.4.16 R. Please note that you are ultimately responsible for meeting your obligations under ‘The Consumer Duty’.
This information is intended for intermediary use only and should not be provided to customers.
1. Summary of our assessment
We have assessed that:
Our Home mover products meet the needs, characteristics, and objectives of customers in the identified target market.
The intended distribution strategy remains appropriate for the target market.
The Product provides fair value to customers in the target market (i.e. the total benefits are proportionate to total costs).
2. Product characteristics & benefits
The products are designed to meet the needs of the target group, including those who have adverse credit and those who have been turned down by the high street. The product features and criteria are designed to support these needs.
Available for purchase
Range of LTVs accepted from 55% up to 95% to help with the range of deposits
Up to 40 year mortgage term
1, 2 & 5 year fixed options available to give customers a choice and ability to fix their monthly payment
Adverse credit profiles accepted with up to 5 defaults and 3 CCJs in the last 24 months
Active DMPs accepted up to 85% LTV
Incentives available on certain products including Free Vals and £0 product fee
£350 cashback available on certain products to help after completion
Score bands determined by the application score to help the customer get the most appropriate product
Capital repayment and Interest Only repayment available
Full eligibility criteria can be accessed on our intermediary website here.
3. Target market assessment and distribution strategy
This target market assessment matrix segments the target customers for the Product, recognising their different needs to enable you to tailor the services you provide when you distribute the Product.
Customer Circumstances | Distribution Strategy | Customer Needs & Objectives |
Customer is moving home and has some historic adverse | Available through Intermediaries only. |
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Customer has a missed mortgage payment 10 months ago | Available through Intermediaries only. |
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Customer is purchasing new property but wants to keep monthly payments low | Available through Intermediaries only. |
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Intermediary distribution allowable through:
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The Product is not designed for customers who:
Does not or has not owned a property previously
Are FTBs
Has deeper adverse than advertised
Has a Debt Management Plan in place for less than 12 months
Are purchasing to let
Do not meet lending criteria
Purchasing a property that does not meet the criteria
Have less than 5% deposit
4. Customers with characteristics of vulnerability
The Product is designed for Home movers who may have adverse credit, which is likely to include some customers with characteristics of vulnerability or who will experience vulnerability over the time of the mortgage.
All applications must be on an advised basis from a registered intermediary therefore they should support the customer and ensure they understand the information especially for those who have little knowledge.
We consider the needs, characteristics and objectives of the customer who may be vulnerable within the design process along with the understanding that any customer can become vulnerable at any point.
We have Vulnerable Customer Policies in place to ensure that where a vulnerability is identified the lender can ensure appropriate steps are taken. The strategies include:
Training for all necessary staff so that they can recognise and respond to the needs of vulnerable customers
Processes in place to ensure vulnerable customers are serviced appropriately (including specialist staff members)
Suitable communications in place when required
Intermediaries should continue to comply with your obligations to ensure that you treat customers in vulnerable circumstances fairly.
Please contact us if you need any further information about how we support the needs of all our customers in relation to the Product.
5. Our assessment of value
We have developed a comprehensive and robust assessment process which evaluates several aspects of our business to determine the value of our mortgage product. This analysis is used to ascertain whether the Product delivers fair value for customers.
The outcomes of the assessment process are presented to both the Senior Management and Compliance Functions, allowing for challenge and further investigation before we sign-off the outcomes and share the summary of our assessment with you.
Our fair value assessment has considered the following:
Benefits | Price | Cost | Limitations |
The range of features that the Product provides, the quality of the Product, the level of customer service that is provided and any other features that the Product may offer. | The interest rates, fees and charges customers pay for the Product, comparable market rates, advice fees paid to intermediaries and non-financial costs associated with operating the Product. | The cost of funding the Product and any other reductions in costs to the customer made possible by economies of scale. | Any limitations on the scope and service we provide or the features of the Product. |
Results of our assessment
Our assessment concluded that the Product continues to deliver fair value for customers in the target market for the Product.
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