Home mover

Information sheet produced: [23/09/2026]

Our approach to meeting the Products & Services Outcome and Price & Value Outcome – Information for distributors of the Product

This summary document is being provided to you to fulfil our responsibilities under PRIN 2A.4.15R and PRIN 2A.3.12 R (2). 

It is designed to support you to comply with your responsibilities under PRIN 2A.3.16 R and PRIN 2A.4.16 R. Please note that you are ultimately responsible for meeting your obligations under ‘The Consumer Duty’.

This information is intended for intermediary use only and should not be provided to customers.

1. Summary of our assessment

We have assessed that:

• Our Home mover products meet the needs, characteristics, and objectives of customers in the identified target market.

• The intended distribution strategy remains appropriate for the target market.

• The Product provides fair value to customers in the target market (i.e. the total benefits are proportionate to total costs).

2. Product characteristics & benefits

The products are designed to meet the needs of the target group, including those who have adverse credit and those who have been turned down by the high street. The product features and criteria are designed to support these needs.

• Available for purchase

• Range of LTVs accepted from 55% up to 95% to help with the range of deposits

• Up to 40 year mortgage term

• 1, 2 & 5 year fixed options available to give customers a choice and ability to fix their monthly payment

• Adverse credit profiles accepted with up to 5 defaults and 3 CCJs in the last 24 months

• Active DMPs accepted up to 85% LTV

• Incentives available on certain products including Free Vals and £0 product fee

• £350 cashback available on certain products to help after completion

• Score bands determined by the application score to help the customer get the most appropriate product

• Capital repayment and Interest Only repayment available

Full eligibility criteria can be accessed on our intermediary website here.

3. Target market assessment and distribution strategy

This target market assessment matrix segments the target customers for the Product, recognising their different needs to enable you to tailor the services you provide when you distribute the Product.

The Product is not designed for customers who:

• Does not or has not owned a property previously

• Are FTBs

• Has deeper adverse than advertised

• Has a Debt Management Plan in place for less than 12 months

• Are purchasing to let

• Do not meet lending criteria

• Purchasing a property that does not meet the criteria

• Have less than 5% deposit

4. Customers with characteristics of vulnerability

The Product is designed for Home movers who may have adverse credit, which is likely to include some customers with characteristics of vulnerability or who will experience vulnerability over the time of the mortgage.

All applications must be on an advised basis from a registered intermediary therefore they should support the customer and ensure they understand the information especially for those who have little knowledge.

We consider the needs, characteristics and objectives of the customer who may be vulnerable within the design process along with the understanding that any customer can become  vulnerable at any point.

We have Vulnerable Customer Policies in place to ensure that where a vulnerability is identified the lender can ensure appropriate steps are taken. The strategies include:

• Training for all necessary staff so that they can recognise and respond to the needs of vulnerable customers

• Processes in place to ensure vulnerable customers are serviced appropriately (including specialist staff members)

• Suitable communications in place when required

Intermediaries should continue to comply with your obligations to ensure that you treat customers in vulnerable circumstances fairly.

Please contact us if you need any further information about how we support the needs of all our customers in relation to the Product.

5. Our assessment of value

We have developed a comprehensive and robust assessment process which evaluates several aspects of our business to determine the value of our mortgage product. This analysis is used to ascertain whether the Product delivers fair value for customers.

The outcomes of the assessment process are presented to both the Senior Management and Compliance Functions, allowing for challenge and further investigation before we sign-off the outcomes and share the summary of our assessment with you.

Our fair value assessment has considered the following:

Results of our assessment

Our assessment concluded that the Product continues to deliver fair value for customers in the target market for the Product.