OSB Group unveils new BDM model supporting service and expertise to brokers


OSB Group, one of the UK’s leading specialist lenders, has unveiled plans for a new sales team structure to provide brokers with enhanced engagement and support opportunities through multiple communication channels.

The Group will be combining its Precise Mortgages and Kent Reliance for Intermediaries’ sales forces into one team to support its multi-brand strategy in quarter 2 of this year. The combined team of 16 BDMs will provide a more efficient service to brokers, with the ability to assist across both lenders.

As well as the BDM team, there are also 7 Specialist Finance Account Managers who will focus on supporting the bridging and commercial sectors through InterBay and Precise Mortgages. These plans allow the Group to move to a model which provides brokers with the ability to engage via their preferred communication method.

In addition, there will be 10 new office-based BDMs providing support to brokers using telephony, video conferencing and webchat facilities. This team expands upon the existing telephony support offered by the Sales Development Team, headed up by Simon Cockerill, Head of Intermediary Sales Development.

Adrian Moloney, Group Intermediary Director, OSB Group, said: “The combination of 2 award-winning sales teams is the next exciting step in the evolution of OSB Group and all part of our goal of providing best-in-class levels of service and support.

“One of the things we’ve learnt from the pandemic is that brokers want to be able to contact us in a variety of ways. We’ve embraced new technologies wholeheartedly over the past couple of years, so as well as face-to-face visits, brokers can speak with us via a telephone call or video call if they prefer.”

Rob Jupp, CEO, Brightstar Financial Group, added: “This is a smart move from a lender which never rests on its laurels and is always thinking of new ways to support its broker partners.

“By bringing together the expertise from 2 sales forces into a combined team enables Precise Mortgages and Kent Reliance for Intermediaries to provide more proactive support in a way brokers need it.”

Kevin Roberts, Director, Legal & General Mortgage Club, also commented: “Advisers continue to remind me of the value of their BDMs and it’s great to see OSB Group investing in this area. Giving advisers a choice of ways to communicate, including via face-to-face meetings or telephone and video calls, will help them meet the ever-changing needs of their clients.”


Nim Cross
Public Relations Manager
OSB Group
T: 07590 033417
E: [email protected]


Precise Mortgages, Kent Reliance for Intermediaries and InterBay Commercial are specialist lending brands of OSB Group. OSB began trading as a bank on 1 February 2011 and was admitted to the main market of the London Stock Exchange in June 2014 (OSB.L). OSB joined the FTSE 250 index in June 2015. On 4 October 2019, OSB acquired Charter Court Financial Services Group plc (CCFS) and its subsidiary businesses.

On 30 November 2020, OSB GROUP PLC became the listed entity and holding company for the OSB Group. OSB is a specialist lending and retail savings Group authorised by the Prudential Regulation Authority, part of the Bank of England, and regulated by the Financial Conduct Authority and Prudential Regulation Authority. The Group reports under two segments, OneSavings Bank and Charter Court Financial Services.

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